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1

The influence of trait affect and the five-factor personality model on impulse buying

Thompson, Edmund R., Prendergast, Gerard P.

Journal:

Personality and Individual Differences

Year:

2015

Language:

english

File:

PDF, 317 KB

english, 2015

2

Conceptualizing the country of origin of brand

Phau, Ian, Prendergast, Gerard

Journal:

Journal of Marketing Communications

Year:

2000

Language:

english

File:

PDF, 214 KB

english, 2000

3

Online word of mouth and consumer purchase intentions

Prendergast, Gerard, Ko, David, Yuen, Siu Yin V.

Journal:

International Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 187 KB

english, 2010

4

Using an expanded Theory of Planned Behavior to predict adolescents' intention to engage in healthy eating

Chan, Kara, Prendergast, Gerard, Ng, Yu-Leung

Journal:

Journal of International Consumer Marketing

Year:

2016

Language:

english

File:

PDF, 611 KB

english, 2016

5

The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer among Sponsors and Events

Prendergast, Gerard, Paliwal, Aishwarya, Mazodier, Marc

Journal:

Journal of Advertising Research

Year:

2016

Language:

english

File:

PDF, 141 KB

english, 2016

6

Insights from ecology: an ecotone perspective of marketing

Gerard Prendergast, Pierre Berthon

Journal:

European Management Journal

Year:

2000

Language:

english

File:

PDF, 212 KB

english, 2000

7

Advertising Budgeting Methods and Processes in China

Prendergast, Gerard, West, Douglas, Shi, Yi-Zheng

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 1.68 MB

english, 2006

8

Consumer perceptions of salesperson gender and credibility: an evolutionary explanation

Paul Prendergast, Gerard, Sze Li, Sze, Li, Connie

Journal:

Journal of Consumer Marketing

Year:

2014

Language:

english

File:

PDF, 329 KB

english, 2014

9

Advertising and promotions budgeting and the role of risk

West, Douglas, Prendergast, Gerard P.

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 113 KB

english, 2009

10

Local Residents' Perceptions of an Influx of Tourists: A Hong Kong Case Study

Prendergast, Gerard P., Lam, Hui Sin, Ki, Yip Pui

Journal:

Journal of International Consumer Marketing

Year:

2016

Language:

english

File:

PDF, 557 KB

english, 2016

11

Advertising Budgeting Methods and Processes in China

Gerard Prendergast, Douglas West and Yi-Zheng Shi

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 1.78 MB

english, 2006

12

Rational and irrational influences on lucky draw participation

Prendergast, Gerard, Thompson, Edmund R.

Journal:

International Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 259 KB

english, 2013

13

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

Toscani, Giulio, Prendergast, Gerard

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2018

Language:

english

File:

PDF, 1.91 MB

english, 2018

14

Sales promotion strategies and belief in luck

Gerard P. Prendergast, Edmund R. Thompson

Journal:

Psychology and Marketing

Year:

2008

Language:

english

File:

PDF, 125 KB

english, 2008

15

The interactive influence of country of origin of brand and product involvement on purchase intention

Prendergast, Gerard P., Tsang, Alex S.L., Chan, Cherry N.W.

Journal:

Journal of Consumer Marketing

Year:

2010

Language:

english

File:

PDF, 441 KB

english, 2010

16

An evolutionary explanation for shopping behavior

Prendergast, Gerard, Ching Lam, Choi

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 82 KB

english, 2013

17

Organizational Buying and Advertising Agency-Client Relationships in China

Prendergast, Gerard, Shi, Yizheng, West, Douglas

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 1.65 MB

english, 2001

18

Generic products: who buys them and how do they perform relative to each other?

Prendergast, Gerard P., Marr, Norman E.

Journal:

European Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 205 KB

english, 1997

19

A Hong Kong view of offensive advertising

Prendergast, Gerard, Ho, Benny, Phau, Ian

Journal:

Journal of Marketing Communications

Year:

2002

Language:

english

File:

PDF, 173 KB

english, 2002

20

Does culture affect evaluation expressions?

Tsang, Alex S.L., Prendergast, Gerard

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 239 KB

english, 2009

21

A Hong Kong study of advertising credibility

Prendergast, Gerard, Liu, Po‐yan, Poon, Derek T.Y.

Journal:

Journal of Consumer Marketing

Year:

2009

Language:

english

File:

PDF, 223 KB

english, 2009

22

Communicating healthy eating to adolescents

Chan, Kara, Prendergast, Gerard, Grønhøj, Alice, Bech‐Larsen, Tino

Journal:

Journal of Consumer Marketing

Year:

2009

Language:

english

File:

PDF, 229 KB

english, 2009

23

Towards a Branchless Banking Society?

Prendergast, Gerard, Marr, Norman

Journal:

International Journal of Retail & Distribution Management

Year:

1994

Language:

english

File:

PDF, 144 KB

english, 1994

24

How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China

Prendergast, Gerard, Cheung, Wah-Leung, West, Douglas

Journal:

Journal of Advertising Research

Year:

2008

Language:

english

File:

PDF, 143 KB

english, 2008

25

Donors' experience of sustained charitable giving: a phenomenological study

Prendergast, Gerard P., Hak Wai Maggie, Chan

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 107 KB

english, 2013

26

The Effectiveness of Exterior Bus Advertising in Hong Kong

Prendergast, Gerard, Hang, Chan Chi

Journal:

Journal of International Consumer Marketing

Year:

1999

Language:

english

File:

PDF, 1022 KB

english, 1999

27

The Role of Socializing Agents in Communicating Healthy Eating to Adolescents: A Cross-Cultural Study

Chan, Kara, Prendergast, Gerard, Grønhøj, Alice, Bech-Larsen, Tino

Journal:

Journal of International Consumer Marketing

Year:

2010

Language:

english

File:

PDF, 364 KB

english, 2010

28

Exploring Advertising Client-Advertising Agency Relationships in China

Prendergast, Gerard, Shi, Yi-Zheng

Journal:

Journal of International Consumer Marketing

Year:

1999

Language:

english

File:

PDF, 58 KB

english, 1999

29

Offensive Advertising

Phau, Ian, Prendergast, Gerard

Journal:

Journal of Promotion Management

Year:

2001

Language:

english

File:

PDF, 103 KB

english, 2001

30

Client perceptions of advertising and advertising agencies: a China study

Prendergast, Gerard, Shi, Yi-Zheng

Journal:

Journal of Marketing Communications

Year:

2001

Language:

english

File:

PDF, 220 KB

english, 2001

31

Generic Products

Prendergast, Gerard P., Marr, Norman E.

Journal:

Journal of International Consumer Marketing

Year:

1997

Language:

english

File:

PDF, 4.32 MB

english, 1997

32

Exploring the Materialism and Conformity Motivations of Chinese Pirated Product Buyers

Cheung, Wah-Leung, Prendergast, Gerard

Journal:

Journal of International Consumer Marketing

Year:

2006

Language:

english

File:

PDF, 672 KB

english, 2006

33

Disenchantment Discontinuance in the Diffusion of Self-Service Technologies in the Services Industry:

Prendergast, Gerard P., Marr, Norman E

Journal:

Journal of International Consumer Marketing

Year:

1995

Language:

english

File:

PDF, 3.73 MB

english, 1995

34

Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

Prendergast, Gerard, Wong, Claire

Journal:

Journal of Consumer Marketing

Year:

2003

Language:

english

File:

PDF, 173 KB

english, 2003

35

Linking sports sponsorship with purchase intentions

Ngan, Heidi M.K., Prendergast, Gerard P., Tsang, Alex S.L.

Journal:

European Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 244 KB

english, 2011

36

Strategies for Retailing Technologies at Maturity:

Marr, Norman E., Prendergast, Gerard P.

Journal:

Journal of International Consumer Marketing

Year:

1991

Language:

english

File:

PDF, 5.29 MB

english, 1991

37

Perceptions of generic products: a macro and micro view

Prendergast, Gerard P., Marr, Norman E.

Journal:

Journal of Product & Brand Management

Year:

1997

Language:

english

File:

PDF, 161 KB

english, 1997

38

Country of branding: A review and research propositions

Phau, Ian, Prendergast, Gerard

Journal:

Journal of Brand Management

Year:

2000

Language:

english

File:

PDF, 711 KB

english, 2000

39

Organizational Buying and Advertising Agency-Client Relationships in China

Gerard Prendergast, Yizheng Shi and Douglas West

Journal:

Journal of Advertising

Year:

2001

Language:

english

File:

PDF, 2.09 MB

english, 2001

40

Sponsees: the silent side of sponsorship research

Toscani, Giulio, Prendergast, Gerard

Journal:

Marketing Intelligence & Planning

Year:

2018

Language:

english

File:

PDF, 263 KB

english, 2018

41

Perceptions of Handbills as a Promotional Medium: An Exploratory Study

PRENDERGAST, GERARD, MAN, YUEN SZE

Journal:

Journal of Advertising Research

Year:

2005

Language:

english

File:

PDF, 619 KB

english, 2005

42

The Hand, the Bill… or Both?

Prendergast, Gerard P., Wai, King Ting, Cheung, Wing Yi

Journal:

Journal of Advertising Research

Year:

2012

Language:

english

File:

PDF, 177 KB

english, 2012

43

Predicting Premium Proneness

Prendergast, Gerard P., Poon, Derek T. Y., Tsang, Alex S. L., Fan, Ting Yan

Journal:

Journal of Advertising Research

Year:

2008

Language:

english

File:

PDF, 95 KB

english, 2008

44

Match Game

Prendergast, Gerard P., Poon, Derek, West, Douglas C.

Journal:

Journal of Advertising Research

Year:

2010

Language:

english

File:

PDF, 210 KB

english, 2010

45

Understanding consumer demand for non-deceptive pirated brands

Prendergast, Gerard, Hing Chuen, Leung, Phau, Ian

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 110 KB

english, 2002

46

Packaging, marketing, logistics and the environment: are there trade‐offs?

Prendergast, Gerard, Pitt, Leyland

Journal:

International Journal of Physical Distribution & Logistics Management

Year:

1996

Language:

english

File:

PDF, 49 KB

english, 1996

47

Is a “star” worth a thousand words?

Tsang, Alex S.L., Prendergast, Gerard

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 166 KB

english, 2009

48

Self‐service Technologies in Retail Banking: Current and Expected Adoption Patterns

Prendergast, Gerard P.

Journal:

International Journal of Bank Marketing

Year:

1993

Language:

english

File:

PDF, 363 KB

english, 1993

49

Consumer Adoption of Self‐service Technologies in Retail Banking: Is Expert Opinion Supported by Consumer Research?

Marr, Norman E., Prendergast, Gerard P.

Journal:

International Journal of Bank Marketing

Year:

1993

Language:

english

File:

PDF, 430 KB

english, 1993

50

Antecedents of the intention to seek samples

Prendergast, Gerard, Tsang, Alex S.L., Yu Lo, Chit

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 132 KB

english, 2008